Market

An ocean-flavored martini? A Hawaiian model provides vodka constructed from sea water

The bottle

Ocean Natural Vodka, $29.99

The again story

With the arrival of fall, seashore season could have come to an finish for many people. However right here’s a thought: In case you’re not making your approach to the ocean, you’ll be able to take a sip of it — in vodka type.

The parents behind Ocean Natural Vodka have created a spirit that makes use of precise ocean water — on this case from the mineral-rich waters surrounding Hawaii. The model is the brainchild of Maui-born Shay Smith, who says he needed to create a product that spoke to the ‘spirit’ of the state however with “some differentiating issue.” He realized a few facility that pipes in ocean water after which employs a reverse osmosis course of to desalinate it (the minerals — some 80 of them — are added again in). “It’s very impartial, very clear water,” Smith says.

The water can be utilized in a wide range of methods, Smith notes, who cites algae farming as one instance. However Smith’s thought was to faucet it — pun meant — for vodka. Including to the model’s distinctive positioning is the bottle, which is formed like a globe. (There’s a extra conventional bottle that’s offered to bars and eating places.)

Smith says the model is rising at a strong 10% to twenty% annual tempo since its founding greater than a decade in the past. At the moment, it produces greater than 60,000 instances of the vodka per 12 months, however Smith notes it’s geared to take issues to the following degree and produce as much as 500,000 instances.

What we give it some thought

In case you’re anticipating a mouthful of briny taste with every sip of Ocean vodka, chances are you’ll be in for a disappointment. As already talked about, the water that goes into the spirit is desalinated, so that you don’t fairly have that style of the ocean. Nonetheless, it’s a strong vodka for the cash with a full mouthfeel and notes each creamy and barely peppery. And it does make for an amazing dialog starter at a cocktail occasion.  

How one can get pleasure from it

Smith suggests having Ocean on the rocks or in a martini. He additionally says it really works effectively with soda water and a squeeze of lime.

Leave a Reply

Back to top button